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Merchandising

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“As the store manager of Berkelouw Books Balgowlah I had the pleasure of working with Bettina. She merchandised one of our presentation tables at the entrance of the store….The table has been merchandised on a Friday and we instantly sold products from the display over the weekend. Customers stopped at the table and had a closer look at the attractive display Bettina had set up. I am happy for Bettina to come back and do more merchandising for us and I would recommend Bettina to anyone who requires merchandising advice.”

Maria, Store Manager, Berkelouw Books Balgowlah, August 2012.

Merchandising Concept and Product Display

Merchandising concept including story, colour scheme and pyramid display for the customer’s stand at the “Mind, Body, Spirit” Festival 2013 in Darling Harbour.

I am writing to recommend the services of the Bettina Deda Colour Design. I engaged Bettina’s services to provide her expertise and assistance for an upcoming expo, from which a template for future expos would be developed. (…) It needed to encompass visitor interaction to learn more about how to create a healthy environment at home, and at the same time, to deliver the company’s solutions to these problems. Bettina did exactly what we asked for and more. The stand came alive, the story about who Mitey Fresh is, colour, texture, interaction, minimal and straight forward messages. I could not have asked for a better partner to achieve this with out the help of Bettina’s experience. Even on opening day, Bettina went beyond and checked everything was in place. Visitors to the stand, those new to Mitey Fresh as well as familiar faces, commented they were captured by the outstanding and eye catching display. They remained at the stand for a considerable time longer, I noticed, admiring, enjoying and engaging with the visual pallet. Thank you Bettina, I really appreciated your assistance, thoughtfulness and expertise.

Carol Parr, Business Manager, Mitey Fresh, May 2013

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Window Display for Boutique Fashion Store

For this window display I divided the window into three clearly defined sections. The centre of the window is backed by a wall, on the right side of the window there is a display shelf and the left side is an open space. All three areas can be defined by a triangle shape.

For the middle section I chose a tribal product theme and decorated the wall with a Bamileke feather headdress from Cameroon. The presentation is symmetrical. Five colourful paper poms hanging above the display shelf define the right side of the window display. I worked with colour blocking and used a pyramid technique to present the products. On the left side of the back wall we currently displayed a big bean bag on the floor as the owner is planning to purchase a small library ladder which I recommended to finalize the merchandising concept based on triangle shapes next to each other.

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Merchandising for Book Store

For this book store located in a shopping centre in Balgowlah I created a desk with office related products. The gorgeous antique table is located opposite the counter and is an eyecatcher for customers entering the store. For each item on the table the customer will find more stock underneath. If an item is sold it can be easily replaced by the sales consultants.

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